Carry Dreams

Webit partnered with Carry Dreams to redesign and align their landing page for the international market.

This initiative aimed not only to translate their message in a way that would appeal to English speakers, but also to make sure the learning process was streamlined and demonstrably positive.

Webit led the process from understanding Carry Dreams’ vision to transforming their AI-generated translated copy and design into an experience that empathized with their target market, guided by feedback from real people who needed their service.

While design was important from the start, we first focused on making sure their vision was fully conceptualized and understood. This allowed us to deliver immediate value: accelerating prototyping and creating a visible, provable positive impact on the user experience, not only through design but also through ease of comprehension.

The results of the interviews were significant. By using the voices of our interviewees to guide the process, we saw noticeable improvements in the user experience:

• Language: From 10% (unable to comprehend) to 85% (easy to comprehend)

• Design: From highly negative (“childish, unprofessional”) to positive (“professional, design matches service”)